Small business owners: don’t post daily just to say you posted

If I were running a local business, I’d make every post do a job: answer a common question, explain an offer, show a result, remove a doubt, or invite a specific action. Random daily content can keep you busy without bringing people closer to buying.

I’d start with one week of topics, create a few different formats, and review which messages lead to useful conversations. Keep the voice human and the claims honest.

I built a free maker for drafts and a chat flow for planning the campaign. It’s worth trying before paying for another tool.

I put the relevant page here: https://brandforge.gg/chat